IIUX – INTUITIVE IN-CAR USER EXPERIENCE

Revolutionary Design System for distraction-free driving.

Challenge 1: Rising Driver Distraction

Increasing time on the infotainment touchscreen draws attention from driving, affecting safety.

Mobile interfaces are brought into vehicles with minimal adaptation, often ignoring the unique demands of driving.

Drivers feel less connected to new cars as digitalization turns them into just another gadget rather than a companion.

33 key factors influencing the user/driver experience were identified. These factors formed the following fundamental design principles:

The interface should be understandable at first glance, in ~1 second.

WCAG standards are not enoght for in-car UI. A new standard is needed.

Visually on screens + ambient lighting + haptic feedback + sound effect.

More gestures, less touches on small touch areas.

The UI adaptation should not raise a cognitive load.

Voice recognition after physical activation.

PhD, Doctoral Researcher at Lviv Polytechnic National University, Ukraine
Lead UI/UX Designer